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November 20, 2023
Your Business Should Be Blogging – Here’s Why
In today’s digital world, there are many platforms and channels to market your business, and as the landscape continues to evolve, we’re met with even more ways for businesses to reach consumers, talk about their business, and sell products or services. Blogging was a popular means of communication and content creation in the early 2000’s…
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September 15, 2023
How to Start Preparing Your Marketing for the Holiday Season
It’s the most wonderful time of the year – the holiday season! With Halloween only 46 days away, Thanksgiving in 69 days, and Christmas only 101 days away, now is the time to start preparing your marketing efforts for the upcoming season. If you’re wondering if it’s too soon to start planning for the holidays,…
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April 25, 2023
Why is Creative Copywriting Important for Your Business?
Copywriting is everywhere: on the signs we read, in the brochures we pick up, and even in the social media posts we scroll through. Yet copywriting is much more than simply writing words about businesses, products, or subjects. It’s the process of persuasive writing for marketing materials that encourages people to take action, whether that…
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March 30, 2023
Choosing the Right Website Host
Creating a website is not a one-shot process – it continues with ongoing updates and the information that it holds needs to be stored in a way that allows it to be accessed by visitors. In simple terms, web hosting is the act of renting space for your website, where all of its contents, files,…
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February 27, 2023
Why You Should Invest in Professional Logo Design
Whenever you think of any popular brand, it’s likely that a visual of their logo pops up in your head. If it does, good – it’s doing its job! You shouldn’t think of your logo as just a symbol or image, but as a representation of who you are, introducing your business to those who…
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February 8, 2023
Finding and Using the Right Marketing Channels
How are customers finding your business? Is it through your website? Are you promoting your products or services through social media? Or, are you taking a more traditional route and utilizing print ads? Chances are, your customers are finding your business through a particular channel of communication, so utilizing the right ones is imperative to…
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January 27, 2023
Recent Updates to Social Media Platforms That You Should Know
Social media is a marketing tool that is constantly updating and evolving. It’s common practice for platforms to make changes in order to improve user experiences while also making it easier for people to navigate the platform and use its features. “Instagram implemented what new Stories feature?”… “What is this new Facebook change everyone is…
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November 3, 2022
Preparing Your Business for the Holidays
Business owners can certainly attest to the wonderful yet hectic nature of the holiday season. In the midst of the holiday rush, businesses can become rather busy. If you don’t prepare early on, your holiday season may appear a bit more “bah humbug” than “merry and bright.” To help you prepare for the season, we’ve…
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September 23, 2022
The Ultimate Guide to Choosing the Right Social Media Platform
Social media – it started out as a simple tool for connecting with friends and family, but now ranks as the number one channel utilized in digital marketing. It is becoming increasingly important for businesses to market through social media, but should they be on all platforms? To put it simply: no. Despite the fact…
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August 17, 2022
Google Search Ads: Why They Work
What are Google Search Ads? Google Search Ads are text advertisements that can appear above or below search results on Google based upon a user’s search terms, also known as keywords. They can also appear beside, above, or below search results on Google Play, Google Images, Google Shopping, and Google Maps, including the Maps app….
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July 22, 2022
Top 5 Reasons to Invest in a Digital Agency
If you’re like most business owners, chances are you wear a lot of hats within your company. From photographer, graphic designer, salesperson, and more, you’ve had to take it all on to keep your business running smoothly. However, taking on that many responsibilities isn’t easy. While some are able to hire individuals to take on…
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July 12, 2022
The Importance of Digital Logo Use
A logo speaks volumes about a company. It can evoke feelings of authenticity, trust, and credibility, all while connecting your business to consumers and community. A logo is used to brand your business and marketing materials, but what else does a company use it for? In today’s digitally predominant world, your logo should be put…
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June 23, 2022
Top 5 Graphic Design Trends in 2022
Once characterized by trends spanning over a decade, the graphic design industry is now marked by rapidly evolving styles that are changing in a blink of an eye! Ever-evolving advancements through social media, fashion, and technology push graphic design to be one of today’s fastest-changing industries. With trends branching out, exploring, and even returning full…
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May 11, 2022
Why Your Business Should Optimize Its Online Presence
In today’s digital world, the number one way customers discover and interact with any business is through the internet. From search engines and social media, to websites and more, having a professional presence online should be a top priority for businesses of all sizes. Not only should businesses have an online presence, but they should…
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April 29, 2022
Debunking Industry Myths: Social Media Marketing
The social media industry has been around long enough to rack up some pretty major myths. While many myths have been debunked, there are still a few that have a following and linger, simply because it can be tricky maneuvering through trends. Well, you can rest easy knowing that we’ve got you covered. Here are…
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September 15, 2020
Social Media Safety Tips
While sharing your top 10 favorite television shows may sound like a great way to connect with friends, be sure to think twice about the information you are publicly sharing online. Social media is a fantastic way to connect with others both personally and professionally, especially during these socially-distant times. However, if not careful, it…
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August 19, 2020
The Importance of Professional Quality Photography for Web Design
In this day and age, websites are one of the most important elements of a company and its brand. When you think of a website, you think of its design, the content within it, and how that website functions. But one thing that is typically overlooked is the importance of authentic and quality photography within…
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July 26, 2019
ADA Website Compliance
Is your website ADA Compliant? If not, you leave your business susceptible to a potential lawsuit. Luckily, the team at Boost Creative has put together this quick guide that could help prevent an ADA Compliance lawsuit and save you thousands down the road. What is ADA Compliance? The Americans with Disabilities Act (ADA) is a…
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February 4, 2019
Google Ads 101 – Campaign Types
Search vs Display Campaigns Search Only Ads Search Ads are text advertisements that can appear above or below search results on Google based upon a user’s search queries, or keywords. They can also appear beside, above, or below search results on Google Play, Google Shopping, and Google Maps, including the Maps app. Ads might appear…
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January 28, 2019
Google Ads 101 – Basic Structure
Pay-Per-Click, or PPC, advertising can be a world of its own. To save you time and confusion, we’ve complied a list of the basics of Google Ads to help you better understand your marketing efforts. Account Structure The best place to start is with the account structure of Google Ads. Google accounts contain 4 main elements…