-
February 4, 2019
Google Ads 101 – Campaign Types
Search vs Display Campaigns Search Only Ads Search Ads are text advertisements that can appear above or below search results on Google based upon a user’s search queries, or keywords. They can also appear beside, above, or below search results on Google Play, Google Shopping, and Google Maps, including the Maps app. Ads might appear…
-
January 28, 2019
Google Ads 101 – Basic Structure
Pay-Per-Click, or PPC, advertising can be a world of its own. To save you time and confusion, we’ve complied a list of the basics of Google Ads to help you better understand your marketing efforts. Account Structure The best place to start is with the account structure of Google Ads. Google accounts contain 4 main elements…
-
The Importance of Website Security
Small businesses are 65% more likely to experience a cyber-attack. Is your website secure? In the age of technology, website security has become a major concern for users across the globe. From small businesses to major financial bank websites getting compromised, ensuring your data and website are protected should be top priority when developing a…