November 20, 2023
Your Business Should Be Blogging – Here’s Why
In today’s digital world, there are many platforms and channels to market your business, and as the landscape continues to evolve, we’re met with even more ways for businesses to reach consumers, talk about their business, and sell products or services.
Blogging was a popular means of communication and content creation in the early 2000’s but today, many believe it to be an oversaturated marketing channel. While many opt for other channels, blogging is not as oversaturated as people think. In recent years, blogging has taken a back seat to other channels like social media, podcasts, and video content, but that doesn’t mean it isn’t relevant.
WordPress publishes roughly 70 million posts per month, so blogging, despite not being everyone’s primary marketing channel, has room for a few more industry professionals’ expertise.
In addition to increasing your business’s online presence, 57% of marketers say blogging has helped them gain customers. If you haven’t been taking advantage of blogging yet, here’s why you should be.
You’ll Be Seen as a Knowledge Source and Industry Expert
One effective method to establish your authority in your industry is through blogging. By sharing valuable insights and discussing relevant topics related to your field, you can demonstrate your expertise and become a reliable source of information for others who may be searching for it.
Drives Website Traffic
It’s interesting to note that companies that blog regularly receive 97% more links to their website. This is because people backlink your blogs in theirs and share them online or with others, which leads to an increase in traffic to your website. In addition to that, blogging about topics that people are searching for can result in generating more link clicks, further increasing the flow of traffic to your website.
Engage With and Attract Customers
Blogging is an excellent way to connect with your customers and engage in conversations that are tailored to their interests. By writing about topics that speak directly to them, you can gain a deeper understanding of their pain points and the resources they need most. This interaction with your customers helps build a strong connection and fosters a deeper relationship.
Produce More Content and Repurpose for Multiple Channels
Let’s face it – producing content for every marketing channel can be exhausting. We get it. The great thing about blogging is that it can be repurposed for multiple different marketing channels. Around 60% of marketers will reuse blog content 2-3 times. By repurposing a blog post into a newsletter, bite-sized social media posts, or a script for a video, you’ve taken one of the most challenging aspects of creating content and simplified it.
Can Improve Search Engine Optimization (SEO)
Blogging can benefit your business in more ways than just driving website traffic. It can also improve your SEO by making your website appear as a relevant answer to customer queries. As people search for answers to their questions online, your blogs can appear as answers and relevant topics, thus boosting your SEO quality and making your website rank higher in search engines. This, in turn, can make your site more appealing to searchers and increase your chances of being discovered by potential customers.
Take Advantage of Blogging
Don’t stress over the complexities of blogging. Our blogging services make it simple for your business to implement an effective strategy without the hassle. By leveraging our services, you’ll have less work on your end with more reward.
About BOOST Creative
BOOST Creative is a proven resource for design, website, and digital marketing needs. With creativity at our core, we offer a forward-thinking and innovative approach to the services we offer, including website development & hosting, corporate branding, SEO & SEM, social media marketing, email marketing, print production, and more. In the past 20 years, BOOST has served over 500 clients and managed over 15,000 jobs. We serve clients nationally with locations in Cape Coral and Orlando, Florida.