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February 8, 2023
Finding and Using the Right Marketing Channels
How are customers finding your business? Is it through your website? Are you promoting your products or services through social media? Or, are you taking a more traditional route and utilizing print ads? Chances are, your customers are finding your business through a particular channel of communication, so utilizing the right ones is imperative to…
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January 27, 2023
Recent Updates to Social Media Platforms That You Should Know
Social media is a marketing tool that is constantly updating and evolving. It’s common practice for platforms to make changes in order to improve user experiences while also making it easier for people to navigate the platform and use its features. “Instagram implemented what new Stories feature?”… “What is this new Facebook change everyone is…
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December 22, 2022
2022 in Review
It’s common to find ourselves reflecting on the past year as we approach its end – what we’ve learned, what obstacles we’ve overcome, and what we’ve accomplished. As each year begins, we get a clean slate to start fresh, the possibility for new opportunities, and a chance to make new memories. Looking back, we’ve each…
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November 3, 2022
Preparing Your Business for the Holidays
Business owners can certainly attest to the wonderful yet hectic nature of the holiday season. In the midst of the holiday rush, businesses can become rather busy. If you don’t prepare early on, your holiday season may appear a bit more “bah humbug” than “merry and bright.” To help you prepare for the season, we’ve…
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September 23, 2022
The Ultimate Guide to Choosing the Right Social Media Platform
Social media – it started out as a simple tool for connecting with friends and family, but now ranks as the number one channel utilized in digital marketing. It is becoming increasingly important for businesses to market through social media, but should they be on all platforms? To put it simply: no. Despite the fact…
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August 17, 2022
Google Search Ads: Why They Work
What are Google Search Ads? Google Search Ads are text advertisements that can appear above or below search results on Google based upon a user’s search terms, also known as keywords. They can also appear beside, above, or below search results on Google Play, Google Images, Google Shopping, and Google Maps, including the Maps app….
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July 22, 2022
Top 5 Reasons to Invest in a Digital Agency
If you’re like most business owners, chances are you wear a lot of hats within your company. From photographer, graphic designer, salesperson, and more, you’ve had to take it all on to keep your business running smoothly. However, taking on that many responsibilities isn’t easy. While some are able to hire individuals to take on…
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July 12, 2022
The Importance of Digital Logo Use
A logo speaks volumes about a company. It can evoke feelings of authenticity, trust, and credibility, all while connecting your business to consumers and community. A logo is used to brand your business and marketing materials, but what else does a company use it for? In today’s digitally predominant world, your logo should be put…
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June 23, 2022
Top 5 Graphic Design Trends in 2022
Once characterized by trends spanning over a decade, the graphic design industry is now marked by rapidly evolving styles that are changing in a blink of an eye! Ever-evolving advancements through social media, fashion, and technology push graphic design to be one of today’s fastest-changing industries. With trends branching out, exploring, and even returning full…
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May 11, 2022
Why Your Business Should Optimize Its Online Presence
In today’s digital world, the number one way customers discover and interact with any business is through the internet. From search engines and social media, to websites and more, having a professional presence online should be a top priority for businesses of all sizes. Not only should businesses have an online presence, but they should…