City of Palms Rebrand

BOOST had the privilege of rebranding The City of Palms Classic. This tournament is over 4 decades old and is currently the #1 high school tournament in the country. Players from the tournament are currently active throughout the NCAA and the NBA. One of their largest sponsors Nike, liked the new look so much that they allowed the iconic “swoosh” to be used in the logo. BOOST also developed a website utilizing the new brand identity.