Digital marketing is growing exponentially and changing every day. Keeping up with all the constant changes can be an overwhelming task for some, especially on top of running the day-to-day activities of a business.
Our digital marketing services provide full management and growth for a company’s digital presence, both organically and through the use of paid advertising. We act as an extension of your business, working directly with our clients to provide seamless service that speaks directly to their customer base.
From social media management and pay-per-click advertising to intuitive email marketing campaigns and reputation management strategies, we have the ability to handle it all.
Digital Marketing Services
1. Social Media Management
Paid social media is more than clicking the “boost” button. A targeted, well-thought out social advertising strategy can bring more success to your business than many think. Reach new audiences, grow your online presence and gain new customers. All with social media advertising.
We offer full management services to optimize your profiles as well as plan and create content, including:
- Social media strategy
- Organic Posting
- Online presence optimization
- Clean and optimize your profiles to use them to their fullest extent.
- Increase SEO and Backlinks
- Consistent Branding
- Facebook / IG Shop Set Up
- Paid Advertising
2. Google Ads
Google Ads is a pay-per-click platform, known as PPC, meaning you only pay when someone clicks on your ads. Clicks vary in cost depending on a wide range of factors, such as industry or location, but most range anywhere from $1-$4 per click.
Search Ads – Those that are looking to get on the first page of search results, without the longstanding time and effort that goes into SEO strategies, should utilize Google Search Ads.
Display Ads – Display Ads are graphic images that are used to advertise a product or service through Google’s Display Network. Commonly known as Banner Ads, Display Ads function differently than text ads because they are not found in search results. They can be found on billions of websites and apps, and appear in many shapes and sizes to attract the user to take a specified action.
Shopping Ads – The product listing ads on Google Shopping are a great way for ecommerce businesses to showcase their products and engage potential customers. Shopping Ads have the ability to position your products in front of online shoppers faster than any other channel, putting them in front and center of potential customers.
3. Email Marketing
Keep your customers coming back time and time again with a robust email marketing campaign. Re-engage their interest by keeping them up to date with your company. Gone are the days of generic, bland, and disengaging spam emails. We have the tools to develop intuitive email campaigns that are customized to each individual customer, making them more engaging and more likely to result in conversions.
Services include:
- Comprehensive email marketing strategy
- Custom creative email content & templates(link to creative services)
- Automated response emails, such as abandoned cart & restock reminders
- Newsletter management
- Integration with all top email marketing platforms (mailChimp, Constant Contact, Klaviyo, etc.)
- Data driven results & reporting
4. Reputation Management
Grow your reviews and overall online reputation with our reputation management services. Let everyone know how loved your business is by your customers.
Our automated system helps improve your reviews, which in turn helps improve your business’s SEO. Get an overhead view of customer sentiment and see places for improvement using our detailed reporting and measurement tools. See for yourself (link to a detailed page).
- Automated, branded emails
- Learn customer sentiment
- Full service or Do it Yourself with our automated platform (GatherUp)
- Comprehensive reporting
- Request & manage reviews for all the top review platforms
- Text/SMS features