October 23, 2012
Everblades & Boost Creative Unveil New Team Website
The Florida Everblades have unveiled a newly designed website and a new website host. Boost Creative, a local company out of Cape Coral, will now serve as the new site’s designer, developer, and host.
“We are excited about the launch of our new website,” said Everblades Vice President of Sales & Marketing Chris Palin. ” Our goal was to create a website that was more user friendly, allowing fans to navigate around the site easier. This will be a site that our fans will enjoy visiting, and makes it easier for them to purchase tickets, as well as obtain all other team information.”
Boost Creative, a Cape Coral, Florida based company, has handled the design of the Everblades marketing materials for the past three seasons. Such materials include the team’s pocket schedule, game program, tickets brochures, Web content, and much more. Boost Creative specializes in brand aesthetics and creative marketing strategies. They also specialize in digital media and the visual arts.
“As a season ticket holder and diehard fan, it was truly a privilege to work on this project,” said Boost Creative Owner & Creative Director Matt Connar. “My team approached this website redesign from a fan perspective. We embellished the most popular areas from the old site and improved the overall usability. Easy access to tickets, news, upcoming games, and featured content was our main priority. Each element has a strategic spot within the home page interface. We utilized consistent advertising specifications to deliver ad content predominantly but not obtrusively. The most important aspect is behind the scenes. The Florida Everblades organization now has the ability to update content easier. This enhances the user experience even better. We hope the fans enjoy the new site as much as we did designing it. Go Blades!”
Connar founded Boost Creative in 2002, and will be heading into his sixth season as an Everblades season ticket holder. Boost Creative and the Florida Everblades continue their partnership for a third season.
Boost Creative is located at 1411 SE 47th Street, Studio 4, Cape Coral, FL 33904. They may be contacted at 239-471-7300, or online at www.boostcreative.com
To view the new Everblades website, visit www.floridaeverblades.com.