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April 25, 2023
Why is Creative Copywriting Important for Your Business?
Copywriting is everywhere: on the signs we read, in the brochures we pick up, and even in the social media posts we scroll through. Yet copywriting is much more than simply writing words about businesses, products, or subjects. It’s the process of persuasive writing for marketing materials that encourages people to take action, whether that…
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March 30, 2023
Choosing the Right Website Host
Creating a website is not a one-shot process – it continues with ongoing updates and the information that it holds needs to be stored in a way that allows it to be accessed by visitors. In simple terms, web hosting is the act of renting space for your website, where all of its contents, files,…
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February 27, 2023
Why You Should Invest in Professional Logo Design
Whenever you think of any popular brand, it’s likely that a visual of their logo pops up in your head. If it does, good – it’s doing its job! You shouldn’t think of your logo as just a symbol or image, but as a representation of who you are, introducing your business to those who…
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February 8, 2023
Finding and Using the Right Marketing Channels
How are customers finding your business? Is it through your website? Are you promoting your products or services through social media? Or, are you taking a more traditional route and utilizing print ads? Chances are, your customers are finding your business through a particular channel of communication, so utilizing the right ones is imperative to…
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January 27, 2023
Recent Updates to Social Media Platforms That You Should Know
Social media is a marketing tool that is constantly updating and evolving. It’s common practice for platforms to make changes in order to improve user experiences while also making it easier for people to navigate the platform and use its features. “Instagram implemented what new Stories feature?”… “What is this new Facebook change everyone is…
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December 22, 2022
2022 in Review
It’s common to find ourselves reflecting on the past year as we approach its end – what we’ve learned, what obstacles we’ve overcome, and what we’ve accomplished. As each year begins, we get a clean slate to start fresh, the possibility for new opportunities, and a chance to make new memories. Looking back, we’ve each…
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November 3, 2022
Preparing Your Business for the Holidays
Business owners can certainly attest to the wonderful yet hectic nature of the holiday season. In the midst of the holiday rush, businesses can become rather busy. If you don’t prepare early on, your holiday season may appear a bit more “bah humbug” than “merry and bright.” To help you prepare for the season, we’ve…
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September 23, 2022
The Ultimate Guide to Choosing the Right Social Media Platform
Social media – it started out as a simple tool for connecting with friends and family, but now ranks as the number one channel utilized in digital marketing. It is becoming increasingly important for businesses to market through social media, but should they be on all platforms? To put it simply: no. Despite the fact…
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August 17, 2022
Google Search Ads: Why They Work
What are Google Search Ads? Google Search Ads are text advertisements that can appear above or below search results on Google based upon a user’s search terms, also known as keywords. They can also appear beside, above, or below search results on Google Play, Google Images, Google Shopping, and Google Maps, including the Maps app….
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July 22, 2022
Top 5 Reasons to Invest in a Digital Agency
If you’re like most business owners, chances are you wear a lot of hats within your company. From photographer, graphic designer, salesperson, and more, you’ve had to take it all on to keep your business running smoothly. However, taking on that many responsibilities isn’t easy. While some are able to hire individuals to take on…